PR Consultant and Brand Strategist Naomi Garrick shared key insights for building a robust personal brand in the digital age. In the ‘Do’s,’ she emphasized self-awareness, authenticity, and engaging with the audience through valuable content. The importance of consistent online profiles and thought leadership was also highlighted.
In the ‘Don’ts,’ Naomi advised against presenting a different persona online than in real life, trying to be on every social media platform, and using inappropriate profile images. She stressed the need for consistency and authenticity in personal branding, while also suggesting that AI-generated content should be personalized with your unique touch.
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