Today is World Kidney Day and in light of that, the Digital B Foundation will commence the celebration of Bobby Dixon, OD’s life and contribution to the creative, cultural and musical development of Jamaica. Their intention is to pledge assistance to two recipients for dialysis treatment today, March 9 at 10 am at the Katie Hoo Dialysis Center Spanish Town Hospital. This as the late cultural ambassador battled with renal problems for close to a decade. Public Relations Officer of the Digital-B Foundation, Craig Smith, joined us on Sunrise to share more about the initiative.

Watch the full interview here:

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