Multiple Grammy Award-winning artist Drake built anticipation for weeks for the Iceman. Then, on Thursday, he took to social media to announce that he wouldn't be stopping at one album. At midnight, listeners would receive three complete bodies of work all at once.
The trilogy Iceman, Habibti, and Maid of Honour adds 43 tracks to his discography, guiding listeners through what feel like three distinct emotional and sonic spaces, with each album curated with its own clear identity. Fans flooded social media with their takes, debating favourite tracks and picking sides between the projects. Critics, for their part, were more measured, with some questioning whether flooding the market with 43 tracks at once was the wisest strategy. But Drake has never been particularly interested in doing things the conventional way.
On Maid of Honor, he leans into the Caribbean in a way that feels less like a trend chase and more like a genuine salute. He samples Trinidadian icon Denise Belfon's beloved "Work," links up with Popcaan on "Amazing Shape," and tips his hat to Vybz Kartel on "New Bestie," dropping the patois line "Addi yah mi daddy, yah di teacha" with the kind of ease that suggests these influences run deep rather than being borrowed.
With streaming numbers climbing fast, a handful of tracks have already separated themselves from the pack: "Ran to Atlanta" featuring Future, "Fortworth" with PARTYNEXTDOOR, "Hurrr Nor Thurrr" alongside Sexyy Red, the solo cut "Whisper My Name," and "Which One" featuring Central Cee. Together they span moods and geographies, which seems fitting for a project this sprawling.
In a move that was equal parts spectacle and statement, he erected an elaborate ice structure in downtown Toronto to tease the Iceman album, only for the fire department to deem it a public hazard and have it removed. The stunt did exactly what it was designed to do: keep people talking.
Drake continues to test the limits of what a release can look like. Whether you look at it as creative ambition or commercial overreach, one thing is hard to argue: few artists of his generation are willing to take swings this big or this strange. That willingness to be unconventional, to push industry norms, and to create entirely on his own terms is a significant part of what has made him one of the defining voices in the industry.
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Instead of one, listeners would receive three complete bodies of work all at once. He leans into the Caribbean, featuring Popcaan and sampling Denise Belfon.

Drake Drops Midnight Trilogy Featuring Caribbean Flavour